Marketing

Marketing or Selling?

Marketing is a very popular major for many college students, and in their first-year of study, they learn the basics of the industry.  But, a great deal of confusion swirls around the health industry as to what exactly is the difference between marketing, selling, and advertising. Selling is centered around plans and tactics of trying to get the customer to pay for your services. Marketing is primarily concerned with the much more sophisticated strategy of trying to have what the customer  ...

Continue Reading